Brand Guide
When identifying The Graduate Center use the resources and tools below to properly represent the GC brand.
BRAND ASSETS
Please note that trademarks of The City University of New York, such as the acronym “CUNY,” the names of CUNY colleges and schools, and related logos and trade names, including The Graduate Center logo, are the property of The City University of New York and protected by law.
The official name of our school is The Graduate School and University Center of The City University of New York, but our commonly accepted and preferred nomenclature is The Graduate Center, CUNY. After the center is properly identified, on second reference, it can be referred to as The Graduate Center. It can also be identified as The Graduate Center on internal materials and articles on our website. The acronym GC is acceptable on second reference, but generally less preferable in running copy. Avoid CUNY Graduate Center.
Graduate Center Entities:
- In referring to the ASRC, the official name is the Advanced Science Research Center at The Graduate Center, CUNY. On second and subsequent references, CUNY ASRC is acceptable. View the ASRC nomenclature guidelines (PDF).
Our primary identifying mark is The Graduate Center wordmark. The wordmark should not be altered (besides being enlarged or reduced) and should be used following the guidelines below and according to our Identity Guidelines (PDF).
The Graduate Center logo is provided for use by Graduate Center academic departments, research centers and institutes, administrative units, and officially approved doctoral student organizations. It may not be incorporated into, or combined with, any other mark, symbol, or graphic to create a new mark. The logo may not be used in a manner that is detrimental to The Graduate Center or CUNY, or to imply or suggest endorsement of any product or service not provided by The Graduate Center or CUNY. The logo may not be used in a manner that suggests official Graduate Center communication when it is not (such as on a personal web page).
The wordmark is available for download below in Graduate Center blue (PMS 286, CMYK, and RGB), as well as black and white for dark-colored backgrounds. Each logo suite below contains EPS, PSD, and PNG files.
The wordmark for the ASRC is available in a horizontal and vertical versions in three color varieties — ASRC gray (PMS 433U / PMS 433UP) and Graduate Center blue (PMS 286U / PMS 286UP), black, and white:
ASRC Initiatives logotype suits are also available in a horizontal and vertical versions in three color varieties — ASRC gray (PMS 433U / PMS 433UP) and Graduate Center blue (PMS 286U / PMS 286UP), black, and white. Each logo suite below contains EPS, PSD, and PNG files.
Nanoscience (ZIP)
Photonics (ZIP)
Structural Biology (ZIP)
Neuroscience (ZIP)
Environmental Sciences (ZIP)
If you are unsure of which file will work best for your project, please contact comms@gc.cuny.edu for assistance.
To obtain the CUNY logo please visit CUNY's University Identity page.
About The Graduate Center of The City University of New York
The Graduate Center, CUNY is a leader in public graduate education devoted to enhancing the public good through pioneering research, serious learning, and reasoned debate. The Graduate Center offers ambitious students more than 40 doctoral and master’s programs of the highest caliber, taught by top faculty from throughout CUNY — the nation’s largest public urban university. Through its nearly 40 centers, institutes, initiatives, and the Advanced Science Research Center, The Graduate Center influences public policy and discourse and shapes innovation. The Graduate Center’s extensive public programs make it a home for culture and conversation.
About the Advanced Science Research Center at The Graduate Center, CUNY
The Advanced Science Research Center at The Graduate Center, CUNY (CUNY ASRC) is a world-leading center of scientific excellence that elevates STEM inquiry and education at CUNY and beyond. The CUNY ASRC’s research initiatives span five distinctive, but broadly interconnected disciplines: nanoscience, photonics, neuroscience, structural biology, and environmental sciences. The center promotes a collaborative, interdisciplinary research culture where renowned and emerging scientists advance their discoveries using state-of-the-art equipment and cutting-edge core facilities.
Visit www.gc.cuny.edu to learn more.
VISUAL IDENTITY
The Graduate Center identity is enforced throughout its communications by consistent use of colors and typography.
The Graduate Center's primary color is Graduate Center blue, as well as black and white. These colors should be used whenever possible for your print and electronic communications pieces.
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GC Blue
Pantone Blue 286C
Pantone Blue 286U
CMYK 100 72 0 0
RGB 0 57 166
Hex #005DAA |
Secondary and auxiliary colors can be used to add visual interest as color backgrounds, highlights and accents.
Secondary commonly used colors include:
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Pantone 137
CMYK 0 38 95 0
RGB 255 161 0
Hex #EC9C1D |
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Pantone 123
CMYK 0 21 88 0
RGB 253 200 47
Hex #FFC30B |
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Pantone 376
CMYK 53 0 96 0
RGB 122 184 0
Hex #8DC63F |
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Pantone 355
CMYK 95 0 98 0
RGB 0 155 58
Hex #00A94F |
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Pantone Proc. Cyan
CMYK 100 0 0 0
RGB 0 159 218
Hex #0093D0 |
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Pantone Cool Gray 10
CMYK 38 29 20 58
RGB 97 99 101
Hex #616365 |
Other auxiliary colors, which are compatible with Graduate Center blue are:
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Pantone 485
CMYK 0 93 95 0
RGB 213 43 30
Hex #FF0000 |
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Pantone 208
CMYK 10 97 37 43
RGB 136 35 69
Hex #882345 |
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Pantone 2597
CMYK 78 94 0 0
RGB 87 6 140
Hex #57068C |
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Pantone 2592
CMYK 61 88 0 0
RGB 143 35 179
Hex #9B26B6 |
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Pantone Cool Gray 7
CMYK 22 15 11 32
RGB 154 155 156
Hex #9B9EA0 |
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Pantone Cool Gray 4
CMYK 12 7 6 17
RGB 188 189 188
Hex #B7B8B9 |
The Graduate Center's identity is enforced through consistent font usage on printed and web materials. The Graduate Center's fonts are Univers Condensed for headings and Adobe Garamond for secondary text. When The Graduate Center's fonts are not available, use Lucida Grande/Lucida Sans for headings and secondary text.
TEMPLATES
All templates provided below are intended to be used only by Graduate Center academic departments, research centers and institutes, administrative units, and officially approved doctoral student organizations for business purposes.
Two email templates are available:
The template for email signatures is below:
First Last Name
Title
Office or Program
The Graduate Center, CUNY
365 Fifth Avenue
New York, NY 10016
Phone: (212) 817-xxxx
If you'd like to include The Graduate Center logo, a png version is available here.
If you need directions to add an email signature in Outlook, please refer to directions from the Microsoft Office website.
STYLE GUIDE
Our editorial style guide provides our standards for editorial consistency and serves as a reference regarding The Graduate Center’s style, punctuation, and word usage.
View the Editorial Style Guide.